I have been really struggling to come up with a brand identity for this blog. I started and then restarted and then restarted again without ever really making progress. I think I have been hesitant to commit to a look that I might not want forever ever (forever ever, forever ever?! – a la Outkast). But who cares?! If I change my mind, worst case, I rebrand later.
Finally, FINALLY, tonight something clicked and the hours slipped away. Now it’s almost midnight as I’m forcing myself to shut down shop for the evening. I’m happy to be about 90% done with a new look and aesthetic for this blog… logo, patterns, alternate marks… all coming soon! And (another finally) I will soon be bringing some more color to this place.
Here’s a sneak peak of the palette.
Isn’t it the best when you’re creating and you lose track of time? Must. Sleep. Now.