Heather Anderson of Tri-Frog reached out to me to request a logo design for her blog and ended up with an entire branding package. Heather, a triathlete, personal trainer, and blogger, had a few ideas in mind when it came to her designing her brand. The logo had to incorporate the three elements of a triathlon—swimming, biking, and running—and because she’s Tri-Frog, frogs! Heather requested that I make the frogs blue and a bit feminine (hence, the eyelashes and lips) and that while choosing a color palette, I steer clear of pink.
I must admit that this was the first swimming, biking, and running frog I’ve ever illustrated and I’m quite hoppy with the way it came out. Oh. Gosh. Worst bad joke yet. I hope my branding is better than my frog humor.