I’m working on a couple logo designs now: one for a fellow blogger—holler Tri-Frog—and one for this, my new blog (Nope, you didn’t imagine it. That did rhyme).
I’ve been freelancing for a few years now (starting back in 2009), and I’ve changed my own logo a few times since then. I find it most fun but also most difficult to design for myself. When completing a project for a client, I’m able to move on without second guessing my finished product. When designing for my own brand, however, it seems I’ve got a new idea as soon as I finish the previous one.
I’m sick of all this wishy-washiness when it comes to Mojo. I’m working hard this time to make sure I am madly in love with my own logo and that it’s something I will be happy to look at for a long time. I want to build a strong and beautiful brand that truly reflects my personal style. It’s a work in progress and I hope to share it here soon. Maybe, just maybe, this next one will stick.
Here’s a look at where I’ve been and where I’m headed:
Here’s a look at a handful of my recent client logos:1. Registered Culinary:
This awesome dude Mark, a full-time nurse and part-time caterer, has a passion for helping others and cooking. When he launched a catering side business, he needed a logo as delish as his food.
2. Snow and Jones/HVAC:
Snow and Jones, a family-owned plumbing, heating, and AC supply company, wants to emphasize its HVAC services. Their logo needed to say to the world, “hey, hey, we’re not just plumbing experts! We really know our HVAC stuff!” Keep your eyes peeled on the road for this logo – it’ll soon be featured on their van.
3. Brides Tell All:
Brides Tell All is a theater panel bridal show of the most knowledgeable wedding planning experts – just-married ladies! I almost appeared on this bridal panel, but instead ended up as their logo designer. The company and logo really emphasize the theatrical element of the event. Lights, Camera, LOGO!
4. Lisa Runs for Cupcakes:
No really, you guys, this chick LOVES cupcakes and will run for them. Lisa, a friend of mine from college, approached me to design her blog’s logo. It was so fun to get pink and girly and pastry-y! Her blog has really taken off running. Pun…intended!