I’m excited to reveal a rebrand I worked on recently for JPod Films, a Boston-based company creating (mostly) wedding films in a cinematic style that really emphases storytelling to capture the personalities of the couple. I met Jamie, the owner and lead cinematographer, at my own wedding as he was one of the amazing dudes who filmed our big day.
I was so pumped when Jamie approached me to talk about giving his business a makeover, first, because I absolutely love this style of wedding films and his are nothing short of amazing and, second, because he’d seen my Imagine-a-Brand posts here on my blog which prompted him to consider me for his rebrand. Imagine this!? A real company I didn’t have to make up wanted to work with me! Whoop, whoop! I’m kidding
sort of of course, but it really was a nice affirmation that sharing my design jazz here, even when its for imaginary clients, on the blog is a good thing.
Here’s a quick summary of how the rebranding process went down.
After a couple initial conversations about the rebrand, Jamie and I agreed we were a good fit for each other. I asked him to fill out a questionnaire that would help me get a better grasp of his company and what he had in mind for the new look. I asked a bit about his target audience, competitors, what he had in mind for his new look – basically what he wanted and what he didn’t want.
Jamie wanted a classic logo with a little pop. I was relieved he wanted to avoid obvious, cliche elements associated with a wedding (think rings, cake, lace) and films (filmstrips, cameras, etc.) and wanted his updated look to appeal to his sophisticated, modern, and stylish couples. He was also open to incorporating hand-lettering, which was super cool because that’s really popular and beautiful right now and I don’t see that trend going anywhere for a long, long time.
The Original Concepts:
I proposed four original concepts and let Jamie and his team marinate with these four choices before introducing a color palette.
At first glance, Jamie liked the 4th sample but, especially now as I look back on it, it’s definitely the most masculine and even a bit too sporty and we knew it had to better fit his target audience. Jamie’s wife and one of his employees (a women of his target market age) liked the first sample the best. Jamie and I agreed and I moved on to introduce color. I also tried the same concept with an alternate scripty font, per request.
The Two Finalists:
Jamie and co. opted for the first option, which was cool because those are my hand-lettered initials versus a purchased font shown in the second example, so it’s truly one of a kind. The palette is sophisticated, modern, and feminine, but not over the top girly-girly.
The Final Branding Board:
Here’s the final look with logo, palette, textures, and supporting submarks. And that, my friends, is the re-brand of JPod Films! Yesssss.
Jamie is developing a new website for JPod Films as I type this. Literally, he’s probably in WordPress at the same moment as me…right…now. Anyway, I’ll share his new site that features the new brand when it’s finished. In the meantime, check out some of his films on Facebook.
Thanks for working with me, JPod! You’re looking good.